77条易记又有创造力的品牌标语

                
                
品牌标语/广告语是一条具有创造性的展示企业重要性与产品利益的广告。大体而言，它表示了一个公司在人们心中的印象。好的广告语能够在恰当的时间暗示消费者最佳的消费方案。事实上，公司往往要花费上亿的广告费来进行市场竞争，只不过想要在人们心中植下种子。
来源: LOGOAIR
我们每天都会在印刷品或者网络等各种媒体上看到无数的广告语和品牌标语。确实，有一些广告语已经在我们心中占据了一席之地，但是更多的一大部分只是来去匆匆而无人问津。什么样的广告语才能有影响力呢？品牌除了要有一定的影响力，他们一定还有某个名叫“X”的品牌特色，这个特色会使我们禁不住看第二眼、第三眼，可以使品牌的目标受众高兴的同时不知不觉推广他们的产品。
Charles Whittier在他的《Creative Advertising》一书中提到：“一条广告词应该能够直接描述其产品或者服务的价值所在，并且使可以持续重复推广；值得大众记忆；又容易被记忆的简短词汇。”
创造广告语时要主意的重点：
具有品牌特色
易记
能够表达品牌价值
与众不同
简洁
以下是65条著名品牌的广告语：
Imax广告语:Think big.
大众，Volkswagon广告语:Think small.
Blogger广告语：Push button publishing.
苹果，Mac广告语：Beauty outside.Best inside.
Harley Davidson广告语：American by birth. Rebel by choice.
Calvin Klein，CK 广告语
Between love and madness lies obsession.
Google，谷歌 广告语：Don’t be evil.
Survivor TV Series，Survivor电视连续剧 广告语：Outwit.Outplay.Outlast.
Canon，佳能EOS 广告语：See what we mean.
Walmart，沃尔玛广告语：Save Money. Live Better.
Johnnie Walker广告语：If you want to impress someone,put him on your Black list.
Matchbox广告语：We sell more cars than Ford,Chrysler Chevrolet,and Buick combined.
Reebok广告语：I am what I am.
3M广告语：Innovation.
United Negro College Fund广告语：A mind is a terrible thing to waste.
Marks & Spencer广告语：The customer is always and completely right !
Fedex Express，联邦快递广告语：When there is no tomorrow.
Nikon，尼康广告语：At the heart of the image.
Red Cross，红十字广告语：The greatest tragedy is indifference.
Playstation，PS2广告语：Live in your world.Play in ours.
Porsche，保时捷广告语：There is no substitute.
Disneyland，迪斯尼乐园广告语：The happiest place on earth.
Fortune Magazine，Fortune杂志广告语：For the men in charge of change.
Holiday Inn，假日酒店广告语：Pleasing people the world over.
Ajax广告语：Stronger than dirt.
Adidas，阿迪达斯广告语：Impossible is nothing.
Haagen-Dazs，哈根达斯广告语：Pleasure is the path to joy.
Yellow Pages广告语：Let your fingers do the walking.
IBM广告语：Solutions for a small planet.
Abbey National广告语：Becausr life’s complicated enough.
Kodak，柯达广告语：Share moments. Share life.
McDonalds，麦当劳广告语：I’m lovin it.
Hallmark广告语
When you care enough to send the very best.
Levi’s，李维斯广告语：Quality never goes out of style.
De Beers广告语：A diamond is forever.
Nike，耐克广告语：Just do it.
Nokia，诺基亚广告语
Connecting people.
Tag Heuer广告语：Success.It’s a Mind Game.
Sony，索尼广告语：Make believe.
News Statesman广告语：Expand your mind,change your world.
Subway，赛百味广告语：Eat fresh.
Electronic Arts，EA广告语：Challenge everything.
Olympus广告语：Your vision.Our Future.
Vodafone，沃达丰广告语：Make the most of now.
Maxwell House，麦克斯维尔咖啡广告语：Good to the last drop.
Clairol广告语：Does she…or doesn’t she?
Aston Martin，奥斯顿马丁广告语：Power,beauty and soul.
Burger King，汉堡王广告语：Have it your way.
Visa广告语：It’s everywhere you want to be.
Coca-Cola，可口可乐广告语：Twist the cap to refreshment.
M&M广告语：Melts in your mouth, not in your hands.
Jaguar，捷豹广告语：Grace,space,pace.
AT&T广告语：Reach out and touch someone.
Kentucky Fried Chicken，KFC，肯德基广告语：Figer lickin’good.
L’Oreal，欧莱雅广告语：Because you’re worth it.
United Airlines，美联航广告语：Fly the friendly sky.
Diesel Jeans广告语：Be stupid.
Metropolitan Life广告语：Have you met life today?
Nintendo 64，任天堂64广告语：Get N or get out.
Dixon广告语：The last place you want to go.
Ebay，易贝广告语：Buy it.Sell it. Love it.
General Electric，GE广告语：Imagination at work.
Du Pont广告语：The miracles of science.
The National Lottery广告语：It could be you.
Energizer广告语：Keeps going and going an going.
顶级广告公司广告词：
J Walter Thompson (JWT)广告语：”Time is the new currency”
DDB广告语：“Co-creation”
Leo Burnett广告语：”Creating ideas and building brands that truly matter to people”
M&CSAATCHI广告语：”Brutal simplicity of thought”
Saatchi & Saatchi广告语：”Nothing is impossible”
Bartle Bogle Hegarty (BBH)广告语：”When the world zigs, zag”
TBWA广告语：”The disruption agency”
Ogilvy Group广告语：”To be most valued by those who most value brands”
RKCR/Y&R广告语：”Brand energy”
Wieden + Kennedy广告语：”Creating strong, provocative relationships between good companies and their customers”
Euro RSCG London广告语：”Contagious ideas”
WCRS (Aegis Group)广告语：”A brand’s best friend”
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