Mental Accounting Matters - Richard H. Thaler
看全文请猛戳!!!
Journal of Behavioral Decision Making, 1999
Who is Richard Thaler:
Current Positions (Since July 1995)
Robert P. Gwinn Professor of Behavioral Science and Economics, and Director of the
Center for Decision Research, Graduate School of Business, University of Chicago.
Research Associate, National Bureau of Economic Research (co-director -with Robert Shiller- of the Behavioral Economics Project, funded by the Russell Sage Foundation)
Honors Member, American Academy of Arts and Sciences
PhD Honoris Causa, Case Western University 2003
Rank 124 at IDEA (btw rank 1 is Andrew Shleifer who is also an authority in behavioural finance and compiles Intro to behavioural finance)
Thaler's behavioural economics Working Group at NBER
这篇paper,Thaler最早总结了各种Mental Accounting:与其说是一篇paper,不如说是一个story collection。估计只要过四级都能看懂,完全无压力!!比起Nudge,paper更多地从发现MA说起;而Nudge则更偏重于利用MA来优化选择。
Journal of Behavioral Decision Making, 1999
Who is Richard Thaler:
Current Positions (Since July 1995)
Robert P. Gwinn Professor of Behavioral Science and Economics, and Director of the
Center for Decision Research, Graduate School of Business, University of Chicago.
Research Associate, National Bureau of Economic Research (co-director -with Robert Shiller- of the Behavioral Economics Project, funded by the Russell Sage Foundation)
Honors Member, American Academy of Arts and Sciences
PhD Honoris Causa, Case Western University 2003
Rank 124 at IDEA (btw rank 1 is Andrew Shleifer who is also an authority in behavioural finance and compiles Intro to behavioural finance)
Thaler's behavioural economics Working Group at NBER
这篇paper,Thaler最早总结了各种Mental Accounting:与其说是一篇paper,不如说是一个story collection。估计只要过四级都能看懂,完全无压力!!比起Nudge,paper更多地从发现MA说起;而Nudge则更偏重于利用MA来优化选择。
> 我来回应